Victoria’s Top Tourism Town Finalists Announced!

Finalists for the new Victorian Top Tourism Town Awards have been announced today, with 22 towns across the state vying for the prestigious accolade.

The Awards are a new addition to the Victorian Tourism Awards program, recognising regional towns and centres that offer amazing visitor experiences.

VTIC Chief Executive, Felicia Mariani, said the Awards would showcase Victoria’s most compelling destinations.

“After a year of being in and out of lockdown in Victoria, Victorians have developed a real love affair with the beautiful destinations in their own backyard,” Ms Mariani said.

“It is the perfect time to introduce an element to the Victorian Tourism Awards that celebrates our regional areas and allows us to nominate our favourite part of this great state as a Top Tourism Town.”

Finalists will now proceed to the consumer voting element of the Awards for the public to decide who will receive the title of Victoria’s Top Tourism Town.

Voting will be open for three weeks from the 6th to the 27th of May 2021.  The public can view all the submissions from the Top Tourism Town finalists and register their vote at

Individuals who cast a vote for their favourite Victorian tourism town will go into the draw to win a Melbourne Getaway for two, which includes a one night’s stay at the new luxury W Melbourne Hotel, passes to NGV’s Winter Masterpieces, as well as a delicious afternoon high tea at The Hotel Windsor.

“We’re calling on every Victorian to cast their vote and show their support for our domestic tourism industry,” Ms Mariani said.

“The sector has been rocked this year by the challenges of COVID-19 restrictions on our operations.  Every tourism product across Victoria has been affected, and every business has worked so hard to survive the past 12 months.  Now is the time for us to acknowledge what regional towns and centres have done to revitalise their tourism experiences and welcome visitors back.”

The winner of the Top Tourism Town Award (population over 5,000) will receive $15,000 of airtime with Prime 7 and the winner of the Top Small Tourism Town Award (population below 5,000) will receive $10,000 of airtime with Prime 7. Both winners will then progress on to the nationals for a chance to be named Australia’s Top Tourism Town.

The Victorian finalists are:  


  • Aireys Inlet
  • Apollo Bay
  • Avoca
  • Beaufort
  • Dunkeld
  • Fingal
  • Great Western
  • Halls Gap
  • Heathcote
  • Jamieson
  • Mallacoota
  • Nagambie
  • Paynesville
  • Port Fairy
  • San Remo
  • Timboon


  • Ballarat
  • Bendigo
  • Dromana
  • Frankston
  • Lakes Entrance
  • Swan Hill

VTIC thanks the 2021 Victorian Top Tourism Town Partners, the Herald Sun, Prime 7, the Department of Transport and Regional Development Victoria.

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