The finalists are in for the Victorian Top Tourism Town Awards with 22 towns in the running from across Victoria.  View the list of finalists here.  Winners will be announced in July.

Top Tourism Awards

To showcase the value of tourism to the towns and communities across Australia and celebrate the diversity and outstanding regional destinations of our country, the Australian Tourism Industry Council (ATIC) along with the States and Territories are excited to announce a new addition to the Australian Tourism Awards series – the Top Tourism Town Awards.

The Top Tourism Town Awards are part of the Australian Tourism Awards program but runs at a different schedule. Please see the key dates below.

This Award is presented into two categories:

  • Top Tourism Town Awards – those with a population over 5,000 people.
  • Top Small Tourism Town Award – those with a population below 5,000 people.

Please note: capital cities are not eligible to enter the Top Tourism Town Awards.

The Top Tourism Town Awards will recognise and reward Victorian towns that:

  • Demonstrate a strong commitment and encourage tourism and increased visitation to the destination,
  • Offer an excellent visitor experience, and
  • Exhibit collaboration with tourism operators, local businesses and the community working together to make their town the best destination it can be.

The state winners will have the opportunity to represent Victoria at the national awards and be named Australia’s Top/Small Tourism Town!


Entrants were required to complete an online nomination by Wednesday 10 March 2021.

Once the nomination had been reviewed and approved by the Program Manager, entrants delivered their full submission by Friday 16 April 2021. There are three steps to the submission:

  1. Editorial article
  2. Video
  3. Visitor itinerary

DOWNLOAD PDF: Full details for the Top Tourism Town Awards

DOWNLOAD PDF: Entrant’s guide


The winners of the 2021 Victorian Top Tourism Town Awards will be announced at an event in July.

Thanks to our Partner Prime7, the Gold winners will receive:

  • Top Tourism Town: $15,000 of airtime with Prime7 to promote your destination itinerary
  • Top Small Tourism Town: $10,000 of airtime with Prime7

Key dates

1 February to 10 March Nominations
16 April, 12pm Submissions due
16 April to 2 May State judging
6 May to 27 May Consumer voting
July (date TBC) Victoria winners announced
June – July National judging
August (TBC) National winners announced

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