Sponsoring the Awards

A partnership with the RACV Victorian Tourism Awards program represents a unique opportunity to:

  • Gain industry and public profile, whilst supporting Victoria’s world class tourism industry
  • Enjoy a range of benefits and privileges that will increase awareness of your initiatives and contribution to the tourism industry
  • Deliver strong brand positioning and increase brand recognition
  • Be recognised as a leading business working alongside the RACV, Visit Victoria and VTIC to encourage and celebrate excellence, sustainability, innovation and creativity
  • Connect with other partners within the tourism sector
  • Be synonymous with a strong commitment to the advancement of professional skills and knowledge – tourism excellence
  • Be recognised at the top levels of Government in Victoria

If you would like to discuss sponsoring the Awards, there is a number of different ways you can sponsor the program,  e.g. cash sponsor for specific categories or product supplier for Award events such as workshops or the gala ceremony.

Each partner receives a range of benefits tailored to their contribution. To discuss becoming a partner, please contact Chris Porter on (03) 8662 5428 or email cporter@vtic.com.au

Our Partners

NAMING RIGHTS PARTNER

RACV

The Royal Automobile Club of Victoria (RACV) Ltd has been a long-term supporter of Victoria’s tourism industry and the platinum partner of Victorian Tourism Awards for over 5 years.

It runs quality lifestyle clubs in Melbourne’s CBD and Healesville, as well as impressive resorts at Cape Schanck, Cobram, Inverloch, Torquay the Gold Coast and Noosa.

Servicing over 2.1 members, it’s commercial products include comprehensive and third party property and motor vehicle insurance, home and contents insurance, boat, caravan and trailer insurance, landlord insurance, farm and business insurance, home security and personal loans.

RACV is a Victorian icon built on servicing members’ needs and funds philanthropic community-based projects and causes through its charitable trust – the RACV Foundation.  RACV also supports community-focused organisations through an active partnership program and has a staff volunteer program.

RACV is also a proud sponsor of the Tourist Attractions category.

PRESENTING PARTNER

Brand Victoria

Visit Victoria brings together the functions of Tourism Victoria’s marketing division, the Victorian Major Events Company and the Melbourne Convention Bureau to form a single, unified organisation dedicated to growing Victoria’s visitor economy through tourism marketing and event acquisition.

The organisation is spearheading a cohesive, new approach to marketing Melbourne and Victoria to attract more visitors and world-class events to the state and consolidate Melbourne and Victoria’s position as a leading global tourism and events destination.

Visit Victoria is a proud sponsor of:

  • Major Tourist Attractions
  • Tourism Wineries, Distilleries and Breweries
  • Excellence in Food Tourism
  • Outstanding Contribution by Volunteers
  • Young Achievers Award

GOLD PARTNERS

City of Melbourne

City of Melbourne as a council, oversees Melbourne’s city centre and eleven suburbs, including Carlton, Docklands and parts of Port Melbourne and South Yarra. As a capital-city council, it also speaks on behalf of Melbourne in local, national and international forums. The City of Melbourne works with other local councils and the State Government of Victoria to ensure that Melbourne is one of the safest, healthiest, and cleanest cities in the world. It supports Melbourne’s position as Australia’s pre-eminent centre for arts and culture, education, dining and shopping.

Victorian Chamber logo

The Victorian Chamber of Commerce and Industry is the peak body for employers in Victoria, informing and servicing more than 15,000 members, customers and clients around the State.

The Chamber’s focus is leading business into the future and being the voice for business, representing and championing  its members in a difficult regulatory environment.

The Chamber’s success over more than 160 years is built on consistently providing leadership, information, representation and networking opportunities to businesses across the State.

SILVER PARTNERS

Adroit Insurance Group Logo

Adroit Insurance are professional insurance brokers that are located throughout Regional and Metropolitan Victoria.

Adroit provides tailored policies for all classes of insurance, specialising in the Tourism and Leisure Industries. In addition, they provide Risk Management advice – the forecasting and evaluation of risks, together with the identification of procedures to avoid or minimise impact.

Adroit has a long tradition of supporting local communities and a strong commitment to providing its clients, expert technical insurance advice.

Bright Brewery is a family owned and operated independent craft brewery, bar and restaurant that has been producing ‘Mountain Crafted’ beers in the spectacular alpine town of Bright, Victoria, since 2006. The region’s beautiful weather and rich natural environment, which promotes active lifestyles, drew the founders to live and brew in Bright. Protecting this environment is important to Bright Brewery both professionally and personally.

Bright Brewery has recently expanded its production capabilities in Bright in order to make more beer for the national market. This new development includes a particular focus on minimising the environmental impact of the beer production in order to protect the mountain lifestyle that visitors and community enjoy.


Overlooking the snow-fed Ovens River, Bright Brewery is one of Bright’s most popular destinations. The family and cycle friendly, all-weather and multi-purpose venue is open daily for lunch and dinner. All beers are brewed on-site, metres away from the 24 tap bar where they are served, along with meals matched to the beers. Drop in for a beer!

 

Bright Brewery is a proud sponsor of:

  • Adventure Tourism

Winner of this category will receive a selection of Bright Brewery’s Mountain Crafted beers, along with a Bright Brewery ‘visitor experience package’ including a meal and tour & tasting onsite at Bright Brewery.

Come from Away tells the remarkable true story of thousands of stranded passengers and the small town in Newfoundland, Canada that welcomed them. Cultures clashed and nerves ran high, but uneasiness turned into trust, music soared into the night, and gratitude grew into enduring friendships.

Don’t miss this breathtaking new musical written by Tony® and Grammy nominees Irene Sankoff and David Hein, and helmed by this year’s Tony® winning Best Director, Christopher Ashley with musical staging by Tony® nominee Kelly Devine.

Playing at Comedy Theatre, book your ticket now.

Grand Ridge Brewery

Grand Ridge Brewery is one of Australia’s first and most recognised craft breweries. A 100% Australian, family owned company, the brewery is housed in an old butter factory in Mirboo North, a country town in the stunning Victorian Strzelecki Ranges. Grand Ridge use only the highest quality ingredients (spring water, high quality hops, malt and yeast) to produce beers of exceptional flavour and purity.

Grand Ridge is at the top of the list in high quality beers. All the beers are produced to exceptionally high standards of flavour and purity, with no added chemicals or preservatives.  This typically results in a far less severe hangover, if any at all.

At Grand Ridge the quality of the beer is never compromised. The mission at Grand Ridge is always to make the best beer in the world.

Pizzini Wines is an award-winning, inspiring family-owned winery located in the heart of the King Valley wine region in Victoria’s High Country. Pizzini are considered pioneers and leaders in the production of Italian wine varieties such as Sangiovese and Prosecco in Australia.

The family’s cellar door is one not to be missed. The commitment to excellence in service, design and presentation and product quality is at the forefront of the King Valley wine region being known as the home of the Italian spirit in Australia. Cellar door boasts A tavola! Cooking School, exciting food and wine events and vineyard accommodation.

Pizzini is a proud sponsor of:

  • Luxury Accommodation
PRIME7

PRIME7  investment in regional communities, combined with quality programming and a focus on cost efficiency and technology, have enabled the company to emerge as one of Australia’s most successful regional broadcasters. The company’s revenues are sourced from advertising and the production of commercial advertisements. Sales teams in the metropolitan offices service major national advertisers. In regional areas local sales teams work closely with their local clients, often arranging commercial production and promotional campaigns to support their advertising.

PRIME7 is a proud sponsor of::

  • New Tourism Business
Qantas Logo 2016

QANTAS was founded in the Queensland outback in 1920 and has since grown to be Australia’s largest domestic and international airline.

Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), Qantas is widely regarded as the world’s leading long distance airline and one of the strongest brands in Australia.

The Qantas Group’s main business is the transportation of customers using two complementary airline brands – Qantas and Jetstar. They also operate subsidiary businesses including other airlines, and businesses in specialist markets such as Q Catering.

Qantas is a proud sponsor of:

  • Aboriginal and Torres Strait Islander Tourism
  • Outstanding Contribution by an Individual
Tourism Australia

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 16 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Tourism Australia is a proud sponsor of:

  • Festivals and Events

Tourism Tribe are award-winning leaders in business improvements in the tourism industry, with a vision to help those in tourism to have a sustainable business and make a profit doing what they love, no matter where they are located.

Tourism Tribe are proud to be a partner of the 2019 RACV Victorian Tourism Awards and have enabled an excellent opportunity for increased marketing exposure for ALL entrants.  Every entrant will be able to create their “story” using Tourism Tribe’s magic online story builder resulting in a beautiful online post and web ready video that shares the behind the scenes story of your business. In addition to this, all winners of the business categories, will receive a 12 month subscription to TourismTribe.com.

Tourism Tribe is a proud sponsor of:

  • Unique Accommodation
Town Square

Town Square is a communications agency based in Melbourne who works with a broad range of clients in travel, tourism, property, venue and other destination sectors. Operating since 2004 (and formerly known as OBM Advertising), Town Square provides integrated communications services and assists their clients to identify what success looks like by using strategy to map the best path to reach a desired outcome.

Town Square is the place where ideas are shared broadly, content is consumed collectively and where the things that matter are at the top of the agenda.

Town Square is a proud sponsor of:

  • Destination Marketing
Transport for Victoria Logo

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Transport For Victoria is a new transport agency that will coordinate Victoria’s growing transport system and plan for its future. Transport For Victoria brings together the planning, managing and coordinating of Victoria’s transport system and its agencies, and aims to provide a single source for information about our road, train, tram, bus, taxi and freight networks, making it simpler and easier for everyone to get the transport information they need.

Transport For Victoria will also plan for the future of Victoria’s transport system, ensuring it grows as the community, economy and technology changes.

VIC Parks

The Victorian Caravan Parks Association is run by a Committee of Management which is split into 11 Victorian divisions that protects, promotes and advances the caravan park industry. The Association enables park proprietors in any given area to discuss matters of particular mutual concern to themselves such as promotion of their parks in their own locality and the promotion of tourism to their area. Members of the the Association includes residential parks, tourist parks, annual parks and many which are a mixture of all three.

VIC Parks is a proud sponsor of:

  • Caravan and Holiday Parks

Victoria University (VU)

In February 2019 Victoria University officially launched the School for the Visitor Economy,  a cross-university school providing the hospitality and tourism industries with an increased volume of qualified professionals to support rapid growth across the sector.

Delivering industry-based programs across all qualification levels, from pre-vocational certificates through to PhDs.

The School for the Visitor Economy builds on VU’s long history of producing highly-qualified tourism and destination management graduates, locally and internationally. The school enables students to pathway seamlessly between vocational education courses at Victoria University Polytechnic and tertiary courses at VU. Students can re-enter education at any point in their career to top-up their skills or to qualify for promotion.

Click here to find out more

Victoria University is a proud sponsor of:

  • Cultural Tourism

Webfirm offers the complete spectrum of online marketing services including web design and development, website optimisation, hosting, search and social marketing and e-commerce services.

Over the past 10 years Webfirm have launched over 2,500 stunning websites, helping all types of businesses to improve their online profile.

Webfirm are currently helping over 830 clients succeed online through search engine marketing. Yet website design and search engine marketing are only two of the many services we provide – to support our clients we offer, site evaluation, social media advertising and management, domain registration, site hosting, content management systems, copy writing and more.

Bronze Partner

Parks Victoria

Parks Victoria are responsible for managing an expanding and diverse estate covering more than 4 million hectares, or about 17 per cent, of Victoria.  It is their primary responsibility to ensure parks are healthy and resilient for current and future generations. Parks Victoria work in partnership with other government and non-government organisations and community groups such as Traditional Owners, the Department of Environment, Land, Water and Planning, catchment management authorities, private land owners, friends groups, volunteers, licensed tour operators, lessees, research institutes and the broader community.

Venue Partner

At Melbourne Convention and Exhibition Centre (MCEC) we’re passionate about creating environments that inspire.  We foster curiosity, creativity and collaboration, and it’s these values that allow us to deliver exceptional experiences.

We partner with our customers to offer ideas and insights that are tailored to their needs, and we do what we can to make every moment personal.

Our venue is part of a vibrant events precinct in the heart of the world’s most liveable city. We’re distinctly Melbourne, and we’ve been inspired by the creative, cultural and diverse delights of this place we call home.

It’s our innovative thinking and expertise that helps us create lasting experiences for you and your guests. Because people are at the heart of who we are and what we do.

At MCEC, we are shaped by you.

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