A partnership with the Victorian Tourism Awards program represents a unique opportunity to:

  • Gain industry and public profile, whilst supporting Victoria’s world class tourism industry
  • Enjoy a range of benefits and privileges that will increase awareness of your initiatives and contribution to the tourism industry
  • Deliver strong brand positioning and increase brand recognition
  • Be recognised as a leading business to encourage and celebrate excellence, sustainability, innovation and creativity
  • Support the recovery of Victoria’s tourism industry
  • Connect with other partners and businesses within the tourism industry
  • Be synonymous with a strong commitment to the advancement of professional skills and knowledge – tourism excellence

If you would like to discuss a partnership with us for the Tourism Awards, there is a number of different ways you can get involved.

Each partner receives a range of benefits tailored to their contribution.

To discuss becoming a partner, please contact us on 

Our 2021 Partners


Presenting Partner

VTIC is excited to announce City of Melbourne as our Presenting Partner for the 2021 Victorian Tourism Awards.

City of Melbourne is a proud sponsor of the Cultural Tourism and New Tourism Business categories

Platinum Partner

As the gateway to Melbourne, Victoria and the world, it is Melbourne Airport’s great pleasure to partner with VTIC to recognise industry excellence at the Victorian Tourism Awards.

As we recover from the impact of COVID-19, Melbourne Airport looks forward to connecting this excellence with local and international visitors once more.

Melbourne Airport is a proud sponsor of the Major Tourist Attractions and Major Festivals and Events categories.

Silver Partners

The Department of Transport plans, builds and operates an integrated, sustainable and safe transport system for Victorians and visitors, and is a proud enabler of the visitor economy. Department of Transport is honoured to be a long-term partner of the Victorian Tourism Awards and this year, a proud sponsor of the Accessible Tourism Category. The department recognises the importance of a truly accessible and inclusive transport network, so people with a disability have equitable access to the benefits of living, working in and visiting Victoria.

Storytowns is proud to partner with VTIC and shares the common goal of strengthening the Victorian tourism economy. Their geo-located podcasts are designed to connect travellers to communities, attractions, characters, small businesses and experiences unique to each town. VTIC is a natural fit to help them share local stories around the state of Victoria – with the rest of the world.

Storytowns is a proud sponsor of the Tourism Marketing & Campaigns category.

Regional Development Victoria is a proud sponsor of the Tourism Wineries, Distilleries & Breweries category.

Tourism Australia is the Australian Government agency responsible for both attracting international visitors to Australia and encouraging Australians to travel domestically both for leisure and business events. The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications, and consumer research.

Tourism Australia is a proud sponsor of the Tourist Attractions category.


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