Going through the awards program is similar to going through a business planning process. Many operators overlook this process in the day-to-day running of their business.
The Awards encourages entrants to undertake this important process to investigate key business issues, realign the business objectives, business values, positioning and most importantly, where the business is heading in the future. In addition, there is the added bonus of being recognised by industry and consumers as a winner for business excellence.
The main impact should be the business growth, innovation and development opportunities derived through the self-evaluation process. How much impact achieved will vary from operator to operator depending on their ability to action the key areas of growth listed in their entry. This could be short or long-term growth.
The win provides a competitive edge to future marketing campaigns and promotion.
Entering the RACV Victorian Tourism Awards will give your business the opportunity to:
your business against peers and competitors
an accurate overview of your business position
and improve your business practices
opportunities for business growth
valuable feedback on your current business practices
brand awareness and leverage marketing opportunities
recognition from industry
to customers your aspiration and commitment to tourism excellence
the contribution of your team and motivate them to strive for excellence
How to Enter
Due to the COVID-19 pandemic, the 2020 Victorian Tourism Awards has been cancelled. We look forward to working with you on the 2021 Awards Program.
Entry in Victoria is free and made online by answering a series of questions that collectively scores up to a maximum of 100 points (50 points for individual categories).
Entrants in the business categories will receive a site-visit inspection which can attract an additional 20 points (site-visits in some categories are not scored and individual categories do not receive a site-visit).
The winners of categories 1-25 automatically enter the Qantas Australian Tourism Awards to compete as the best in the country.
How to enter:
- Read the Rules of Entry.
- Select the category you wish to enter that best reflects your core business – there are 31 categories in Victoria.
- Download the questions
- Proceed to nominate on the Australian Tourism Awards website
- Register a new account. Businesses that are ATAP accredited can use the same login details. If entering more than one category, each entry requires a separate nomination.
- Complete the details of the product / event you wish enter, including contact information for the site visit inspection.
- Start developing your submission. TIP: Draft your responses in a Word Document and then copy and paste your responses into the online portal. You may like to test the portal to ensure your content copies over seamlessly.
- Find out what support is available to help you write your submission.
Have any questions?
Contact the Program Manager, Michelle Dall’Ava on Mdallava@vtic.com.au
Rules for Entry
A submission for an award category cannot be made unless a nomination has been made.
All entrants must adhere to the guidelines and nomination rules for the Victorian Tourism Awards. These rules along with the categories and questions are set in the national level by the Australian Tourism Industry Council.
The nomination collects specific contact information, category selection and agreement to the Awards terms and conditions.
Does my business qualify to enter?
The Awards are open to all tourism businesses across the state of Victoria, and across a range of categories. If your business can adequately fit in a category and meet the criteria, you are eligible to enter.
Is there a fee or cost to enter the Victorian Tourism Awards?
There is no fee to enter the Victorian Tourism Awards. The only cost associated with entering is the employee time required to complete the submission. Some businesses may however choose to pay for a consultant to assist with their entry if they are time constrained or want to ensure that the submission is of high-quality but this is only optional.
How does entering the Victorian Tourism Awards benefit my business?
Most past entrants will testify that entering the Tourism Awards assists their business greatly through self-evaluation of their goals and objectives and being able to benchmark against key performer indicators and competitors.
If you are recognised as a winner, you can market yourself as the best in the State or Nationally. Award winners are provided trophies to display at their business and logos to brand their communications which demonstrates a high-level of excellence and credibility to their customers.
Media and other major bodies such as government agencies look to winners as the leaders of the industry and profile their success with free exposure in communications and online.
Some categories are sponsored by partners of the Victorian Tourism Awards and provide the winners additional benefits such as free advertising or cash prizes.
What is the direct impact an awards win can have on a business?
Winners will be seen as a leader in their field by industry, peers and consumers. Ultimately, a winner should expect to achieve a boosted profile which will assist in capturing media opportunities and further exposure to the business. The win should be highlighted as a competitive edge to future marketing campaigns and onsite promotion.
How can I get gain exposure of my business through the awards program?
All winners are profiled through a media campaign following the Gala Ceremony. This may include television advertising, social media or print. Winners are provided a media kit, winner logos and a glass trophy to assist with ongoing promotion. There is significant media exposure generated across the state and winners are encouraged to stimulate greater exposure by promoting their win. State winners go on to be judged at the Qantas Australian Tourism Awards where there is additional media exposure generated nationally.
Is it all about big business and big budgets to win the awards?
This is untrue – small and large tourism businesses have competed against each other every year and in most cases, the smaller businesses have won. Whilst smaller businesses have less resources, they usually have a better understanding of every aspect of their business and can answer each question in detail.
Do I need to employ a professional submission writer to win?
Simply, no. Many past winners are entrants that have written their own submission. You know your business inside and out, top to bottom and no one can replicate your passion for it. Utilising the support services available such as attending the workshops and gaining a mentor, will help you devise a competitive submission. It is permitted to use a professional writer if you have limited time or cannot explain your answers succinctly.
Who nominates my business to enter for a Victorian Tourism Award?
Each business must nominate themselves and develop a submission that answers the questions in each category.
Who should do the nomination for an individual category?
There are three individual categories in the Victorian Tourism Awards. They are:
- Outstanding Contribution by an Individual
- Outstanding Contribution by Volunteers
- Young Achiever Award (less than 35 years old)
For the Outstanding Contribution by an Individual and the Young Achiever Award, the individual needs to be nominated by someone else in the industry – they are acceptable from any party except the nominee.
For the Outstanding Contribution by Volunteers category, nominations are acceptable from any party, including the organisation, but not the nominees.
The nominator should also be writing the submission, and not the nominee. However, nominees can assist the nominator with the information required.
Please note individual categories are only run in the State level, so winners will not be competing in the Australian Tourism Awards.
Do I have to complete my entry as soon as I have nominated?
No, your nomination is your expression of interest to enter the Tourism Awards. Your entry must be submitted by the due date only. However, we encourage that you start early as there is quite a bit of work involved in putting your submission together.
Am I able to re-enter in consecutive years?
Yes. All past entrants are encouraged to re-enter to achieve a first-time win or increase their chances of becoming a Hall of Fame winner which recognises those who have won a category in three consecutive years. By re-entering and winning at a State level, you increase your chances to be recognised as the best in country if you win at the Australian Tourism Awards.
For individual categories, awards will not be made to the same person twice.
Can I use my entry from the previous year/s?
Don’t assume the questions ask the same as previous years. Be sure to read all questions in case there have been some changes to it. You can certainly use generic information about your business however, any results or activity needs to be relevant to the qualifying year (the financial year). Tip: Start with the most difficult first.
Even if you have a winning submission, don’t assume that you can just replicate the submission in the following year. In addition to the information needing to be relevant to the year of entry, the pool of entries can be higher, and businesses entering can be different.
You should always aim to improve your submission.
Will 'Finalists' be announced in advance of the Gala Ceremony?
Finalists are not revealed prior to the Gala Ceremony at the RACV Victorian Tourism Awards.
It’s a great achievement to enter the awards and the effort should be celebrated by the greater industry who attend.
This is considered the industry’s night of nights and operators often use the night to build relationships, create awareness and celebrate their efforts from the past year.