The Mentor Program

The Mentor program aims to provide advice and guidance in the areas of the submission that need improvement and will not oversee every aspect of an entry.

Ultimately, the mentor program aims to improve Victoria’s tourism offering and excel a business to a standard of excellence that is recognised nationally.

The program assists entrants with preparing a high quality submission that will go on to win nationally at the Qantas Australian Tourism Awards. Greater wins nationally will assist in positioning Victoria as a tourism leader that delivers high quality visitor experiences.


The Mentor program is for previous entrants of the same category being entered in the RACV Victorian Tourism Awards. The Mentor Program is available for business categories only (not individual categories).

It is expected that entrants will have completed approximately half of their submission to enable mentors to provide relevant support.

First-time entrants can gain assistance through regional Project Officer support.

Mentor services available

There are two types of mentor services offered.

  1. One-on-one mentoring: entrants receive around 5 hours of support time, at least one face-to-face meeting (or more if agreed by both parties) and email and phone communication.
  2. One-off consult: Meet or speak with a Mentor by telephone, email or at the VTIC office (150 Collins Street, Melbourne).  This service is designed for those have previously received one-on-one mentoring or would like some quick advice. This must be pre-arranged with the Project Manager.

 All applicants must meet the mandatory requirements below:

Mandatory requirements

Entrants are required to complete  a Mentor Program Application Form and meet each of the following :

Mentor application

Complete a Mentor Program Application Form and email (with mandatory documents) to

Who are the mentors?

Mentors are former Judges, Hall of Fame winners and/or experienced industry representatives. They volunteer their time and expertise to contribute in raising Victoria’s tourism industry standard and state competitiveness at a National level.

Mentors sign a confidentiality agreement to ensure any information you share remains private. Mentors generally work with more than one entrant and are matched so there isn’t a conflict of interest between both parties.

*Mentors are industry volunteers who give up their time to assist entrants. They  are not paid in any way for this service they provide.

Subscribe Button