Name: Michael Fletcher

Role: Judge

Michael is a prominent figure of Melbourne’s 5-star hotel scene and a hospitality professional with 20+ years of passionate experience. Michael is thrilled to be invited back to the VTIC State judging panel for his 4th consecutive year.

Michael’s professional and personal passions seamlessly blend with his love of luxury travel, premium tourism experiences, and authentic hospitality. This is evident with Michael’s other great passion, his home City Melbourne, where all his passions can be discovered in spades.

As a sales and marketing hospitality professional with advanced strategic skills and a lateral thinker, Michael has had the honor of representing some of Melbourne’s great hotel brands, including Hilton Hotels, Hyatt Hotels, and Accor Hotels. More recently, Michael launched W Melbourne as the Director of Sales and Distribution and continues to be part of the senior leadership team of Melbourne’s first luxury lifestyle hotel brand.

As an active member of the hospitality, travel, and tourism industry that has been ravaged by the devastating effects of the Covid-19 Global pandemic and the 2020 summer bush fires; Michael understands that our beloved industry has suffered heart-aching and significant losses that will remain a scar on the sector for decades to come. Like a phoenix rising from the ashes, our great industry will also rebound and transform as we reopen with a newfound perspective and level of confidence that the World is coming to visit our great Country. The hospitality, travel, and tourism industry is ready to roll out the welcome mat to make up for the lost time.

Connect with Michael through LinkedIn.