Name: Jane Sydenham-Clarke
Having led award winning teams at both Federation Square and the Southgate Arts and Leisure Precinct, Jane has developed a particular interest in building communities through innovative engagement particularly leveraging contemporary communications. Her focus has been on contributing to revitalizing Melbourne and Victoria as internationally recognized destinations with vibrant public places that attract high visitation and engagement. In her most recent role as Manager Marketing and Program at Federation Square her portfolio encompassed Events, Creative, Multimedia, Education, Marketing and Tourism portfolios and through these she placed high priority on place making and community capacity building creating great experiences for visitors to ‘get under the skin’ of an experience and destination.
Previously she was the Director of her own consultancy company lconica Pty Ltd specializing in social marketing and communications for various public authorities and corporations. Prior to this, as Precinct and Marketing Manager at Southgate Arts and Leisure Precinct, she led another award winning team across cultural, tourism, retail and property marketing. While as Marketing and Communications Manager at the Victorian Health Promotion Foundation her focus was on sports and arts sponsorship, media and communications to effect mass cultural change.
She came to these roles as a trained general and psychiatric nurse with academic qualifications from Monash University – BA (Hons) Sociology and MA Communications, and is a graduate of the Institute of Company Directors and Leadership Victoria. Community contributions have included Chair Health Issues Centre and Committee of Management Centre for Grief Education.