Name: Alysia Brandenburg
Alysia has been working in the tourism and hospitality industry since her parents purchased the busy Victoria Hotel in the rural Wimmera town of Dimboola whilst she was at secondary school.
Since then Alysia has developed a lifelong passion in sustainable tourism and the visitor experience, grounded in the commercial realities of small business, regional destinations and customer service.
Alysia has worked in multiple entities during her tourism career including resorts, major attractions, regional tourism boards, industry associations and local and state government.
She holds a Masters of Tourism from Monash University, is a Victorian Tourism Award Judge, a Board Director for Ecotourism Australian Inc. and undertakes pro-bono work for World Urban Parks.
Alysia enjoyed a significant career at Parks Victoria in the areas of marketing, communications and tourism, achieving the position of Tourism Manager.
Alysia holds an IAP2 Australasia Certificate in Engagement and subscribes to the core values of public participation processes.
Alysia has a passion and expertise for the tourism sector on both the supply and demand sides with particular focus on regional destination planning, sustainable industry development, standards and accreditation, the visitor economy and the benefits of nature-based experiences.
Her client list includes Tasmania Parks & Wildlife Service, Mosaic Insights, Yarra Valley Winegrowers and Melbourne Water.
Alysia has extensive knowledge and experience in nature-based tourism, commercial operators, product development, domestic/international/trade marketing and visitor experience development.
A disruptor by nature, Alysia is intent on investigating the status quo in search of valid insights and learnings and is a champion of appreciative inquiry and collaborative practices.
Alysia also has a unique skill set within fire and emergency management, demonstrating leadership in communications, economic impact analysis and industry recovery programs. Alysia has been operational throughout the biggest fire campaigns in Victoria over the last fifteen years.
Alysia is a tourism award winner having led multiple applications that have resulted in three State gold and one national Gold.
She is highly regarded as a tourism leader, an enthusiastic communicator and industry sector expert.