Name: Alison McDowell
Founder and Marketing Director for Roadmap Strategy, Alison is a multi-disciplined marketing professional who is passionate about building brands and developing marketing strategies that connect with target audience and deliver on business goals and objectives.
Alison is an experienced and multi-talented marketer across private, franchise, mutual and not for profit industries that include tourism, travel, accommodation, membership, events and agriculture. She’s worked with the likes of RACV, Hertz, Thrifty, BIG4 Holiday Parks, Zoos Victoria and PGG Wrightson Seeds.
Her corporate career has involved Director of Marketing, Communication and Digital Strategy for Zoos Victoria and National Marketing Manager for BIG4 Holiday Parks. Alison has a strong background in complex brand strategy, target marketing and membership strategy, stakeholder engagement, innovation and technology driven performance improvement.
Alison has earned a Masters of Commerce (Marketing) and a Graduate Certificate in Competitive Systems and Practices (LEAN). She is also a Judge for the RACV Victorian Tourism Awards, Co-Founder of Live, Love, Work Port Phillip, and a past Industry Board Member and Acting Chair for Business Without Borders for Swinburne University of Technology.