City of Melbourne and VTIC join forces to celebrate innovation and resilience

City of Melbourne

VTIC announced an exciting new partnership with City of Melbourne (CoM) to present the 2021 Victorian Tourism Awards and introduce a dedicated award to recognise the resilience of the sector over the past year.

Victoria Tourism Industry Council Chief Executive, Felicia Mariani, said VTIC was thrilled to align with City of Melbourne in delivering such a crucial program for the tourism and events industry.

The Victorian Tourism Awards have supported the state’s tourism industry for over 30 years in striving for excellence. The Awards represent an industry framework for peer recognition which fosters a culture of business development, excellence, and innovation.

“The Tourism Awards have always been about celebrating hard work and dedication in creating quality tourism experiences, but in 2021, thanks to the City of Melbourne, it will also recognise and celebrate the incredible resilience displayed by tourism businesses across our state,” Ms Mariani said.

“More than any other state, Victoria can say, this year, we have written the playbook on resilience following the impacts of six rolling lockdowns in our state.

“In this dramatic year, VTIC is pleased to be delivering these Awards with the City of Melbourne as our new Presenting Partner. We’re also very proud to be recognising the incredible efforts displayed by industry with two special awards that will acknowledge the innovations of a winning operator in Melbourne and in regional Victoria to navigate the disruption and challenges of this past year.”

After three decades of an awards program that recognises the best tourism products and experiences in Victoria and across Australia, in 2021, the City of Melbourne will join the list of prestigious organisations that have taken a prime position in partnering with the event.

Lord Mayor Sally Capp said tourism is key to the city’s economic and cultural revival.

“These awards will be recognition for the tourism operators that have continued to show excellence and innovation throughout the toughest period the industry has faced in modern times,” the Lord Mayor said.

“We are honoured to be able to present an inaugural award to showcase the resilience of tourism operators in Melbourne and regional Victoria, recognising their determination and tenacity.

“Businesses in the tourism and events industry are at the forefront of making Melbourne a vibrant and exciting place to live and visit. After such a difficult period, these operators deserve our appreciation for all they contribute to our city.”

The Lord Mayor said Council is proud to be a partner in the 2021 Victorian Tourism Awards.

In Victoria, there are 31 categories within the Tourism Awards structure (made up of 28 business categories and 3 that recognise individual achievements). Gold winners of 25 of the categories go on to compete nationally in the Australian Tourism Awards for the chance to be recognised as the best in the country in their category.

The inaugural City of Melbourne Tourism Innovation and Resilience Award celebrates businesses in both Greater Melbourne and Regional Victoria who have exemplified resilience by transforming their business operations to ensure survival.

This award will recognise businesses that have demonstrated innovative ways in which they overcame or adjusted to the various impacts placed on the industry due to global and national events to be resilient and recover.

Businesses that have submitted their entry for the 2021 Victorian Tourism Awards* will automatically be in the run for the CoM Tourism Innovation & Resilience Award.

The two winners will be announced at the Gala Ceremony.

*This new award excludes:

  • Entries in the Tourism Marketing & Campaigns category
  • Entries in the Local Government Award for Tourism category
  • Entries submitted by City of Melbourne

Subscribe Button