Categories & Criteria

Categories

Entrants are encouraged to enter the category that best reflects their core business.

Categories and criteria are set by the Australian Tourism Industry Council (ATIC) on behalf of all States and Territories.

All activities, achievements and innovations referred to within submissions must have occurred within the qualifying period – 1 July 2019 to 30 June 2021.

Winners of categories 1 through to 25 are automatically judged at the Australian Tourism Awards for a chance to be recognised as the best in the country. The Top Tourism Town Awards will also proceed to a national awards, but will run at a different schedule.

DOWNLOAD PDF: Changes, rules and criteria for 2021.

NEW

Top Tourism Town Awards

The Top Tourism Town Awards recognise destinations’ dedication to tourism and visitor servicing, with nominations accepted from Accredited Visitor Centres on behalf of a town.

The Top Tourism Town Awards will be presented into two categories:

  • Top Tourism Town Award: those with a population over 5,000 people.
  • Top Small Tourism Town Award: those with a population under 5,000.

Please note: winners of each State/Territory will compete in the national level. The timeframe for this Award is different from the others.

Click here for full details and criteria.

01

Major Tourist Attractions

This category recognises natural or built attractions that people visit for pleasure and interest. Entrants in this category attract amongst the highest visitor numbers during the qualifying period for their State/Territory.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

02

Tourist Attractions

This category recognises natural or built attractions that people visit for pleasure and interest. Entrants in this category attract significant visitor numbers during the qualifying period for their State/Territory.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

03

Major Festivals and Events

This category recognises tourism leisure festivals, events and exhibitions that enhance the profile/awareness and appeal of the destination they are held in as well as creating economic impact, increased visitation and community involvement.

This category is open to (but not limited to) sporting, arts, historical, cultural, literary, comedy, culinary and general interest festivals, events and exhibitions with local, interstate and international visitor attendance over 50,000 or recognised by the STO as a major event on their event calendar.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

04

Festivals & Events

This category recognises tourism leisure festivals, events and exhibitions that enhance the profile/awareness and appeal of the destination they are held in as well as creating economic impact, increased visitation and community involvement.

This category is open to (but not limited to) sporting, arts, historical, cultural, literary, humorous, culinary and general interest festivals, events and exhibitions with local, interstate and international visitor attendance under 50,000 or NOT recognised by the STO as a major event on their event calendar.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

05

Ecotourism

This category recognises ecologically sustainable tourism businesses with a primary focus on experiencing natural areas. Entrants in this category foster environmental and cultural understanding, appreciation and conservation.

> Download questions & criteria

Note:  Businesses entering this category will need to complete the Ecotourism Standards questions. Please note that Victoria accepts the Eco Tourism Australia Certification. Contact the Program Coordinator for more details.

Please check the key dates for the Ecotourism Standards deadline.

06

Cultural Tourism

This category recognises tourism businesses that foster a greater understanding and appreciation of authentic culture, history, heritage and/or the arts.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

07

Aboriginal & Torres Strait Island Tourism

This category recognises Aboriginal and Torres Strait Islander tourism businesses that demonstrate authenticity and cultivate a greater understanding of Aboriginal and Torres Strait Islander culture, history and traditions.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

08

Tourism Retail & Hire Services

This category recognises businesses that sell/provide goods or hire services which contribute to the tourism industry. The contribution made to the tourism industry can be economical (e.g. retail, galleries), experience based (traditionally non-tourism specific experiences, e.g. shopping precincts) or service based (e.g. digital solutions for travellers or tourism businesses).

Note: Category descriptor ‘e.g., digital solutions for travellers or tourism businesses’, does not refer to online
bookings/OTAs.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

09

Visitor Information Services

This category recognises the consistent delivery of high quality and face to face information services to the visitor. This category is open to Visitor Information Centres/Tourist Offices, Local Tourist Associations and Regional Tourism Organisations.

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Note: Visitor Information Centres that are not accredited will need to complete the VIS Standards questions.

Please check the key dates for the VIS Standards deadline.

10

Business Event Venues

This category recognises venues who provide high quality facilities specifically designed for business visitors, e.g. meetings, incentives, conferences and exhibitions.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

11

Major Tour & Transport Operators

This category recognises a business who makes a major contribution in the combined provision of touring and transport services. This category is open to businesses with 15 or more annual full-time equivalent employees.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

12

Tour & Transport Operators

This category recognises a business who makes a major contribution in the combined provision of touring and transport services. This category is open to businesses with fewer than 15 annual full-time equivalent employees.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

13

Adventure Tourism

This category recognises outdoor adventure tourism experiences that involve visitor participation and a personal challenge.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

14

Tourism Marketing & Campaigns

This category recognises creativity and innovation in the promotion of tourism products, services and/or destinations. The focus can be for a specific singular or ongoing campaign or ongoing integrated marketing approach delivering innovative marketing/campaigns that supports the promotion of the tourism industry.

This category is open to digital enterprises, Regional Tourism Organisations, Local Tourist Associations, Visitor Information Centres, Online Travel Agents, local government and marketing alliances. This is not for individual tourism products.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

15

Tourism Restaurants & Catering Services

This category recognises all restaurants and catering services offering a tourism experience and/or servicing the tourism industry. It is not a food award but does recognise a significant contribution to tourism through the provision of food and beverage. This category is open to hotel or stand-alone restaurants, event caterers, pubs and cafés.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

16

Tourism Wineries, Distilleries & Breweries

This category recognises wineries, distilleries and boutique breweries that offer a cellar door experience and create a significant contribution to tourism.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

17

Caravan & Holiday Parks

This category recognises tourism excellence in a caravan or holiday park. The focus of this award is on both the facilities and services that enhance the tourism experience.

This category is open to caravan or holiday parks that offer cabin and tenting accommodation and must meet a 3-5 Caravan & Holiday Park Star Rating standard (pre-assessment or final rating).

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Businesses entering this category are also required to meet accommodation standards specific to the category. This can be demonstrated via the official Star Ratings OR through a pre-assessment rating.

Please check the key dates for the Business and Accommodation Standards deadline.

18

Hosted Accommodation

This category recognises hosted accommodation that offers a bed & breakfast, farm stay, cottage or other intimate accommodation experience and must meet a 3-5 Hosted Accommodation Star Rating standard (pre-assessment or final rating).

Serviced apartments, hotels and resorts should consider entry into one of categories 21-24 which best fit their product. For companies that are managing multiple self-contained properties they should focus on one of their properties.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Businesses entering this category are also required to meet accommodation standards specific to the category. This can be demonstrated via the official Star Ratings OR through a pre-assessment rating.

Please check the key dates for the Business and Accommodation Standards deadline.

19

Unique Accommodation

This category recognises tourism excellence in accommodation providing a unique tourism experience that includes an overnight accommodation experience with an included activity. The focus of this award is on the uniqueness of the tourism experience.

This category is open to properties developed around unconventional accommodation infrastructure that includes an activity (passive or active). Entry is open – but not limited to – tented holidays, houseboats, tree houses, underground accommodation and yacht charters.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

20

Self Contained Accommodation

This category recognises tourism excellence in accommodation providing guests with non-serviced accommodation and the freedom of self-sufficiency. The focus of this award is on both the facilities and services that enhance the tourism experience.

This category is open to accommodation that offers a self-catered accommodation experience and meets a 3-5 Self Catering Accommodation Star Rating Standard.

For companies that are managing multiple self-contained properties it is recommended they focus on one of their properties.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Businesses entering this category are also required to meet accommodation standards specific to the category. This can be demonstrated via the official Star Ratings OR through a pre-assessment rating.

Please check the key dates for the Business and Accommodation Standards deadline.

21

3 - 3.5 Star Accommodation

This category recognises serviced accommodation that meets the 3-3.5 Star Rating standard (pre-assessment or final rating). The focus of this award is on both the facilities and services that enhance the tourism experience.

This category is open to accommodation experiences that meets a 3 to 3.5 Star Rating Standard in any Star Rating category.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Businesses entering this category are also required to meet accommodation standards specific to the category. This can be demonstrated via the official Star Ratings OR through a pre-assessment rating.

Please check the key dates for the Business and Accommodation Standards deadline.

22

4 - 4.5 Star Deluxe Accommodation

This category recognises serviced accommodation that meets the 4 or 4.5 Star Rating Standard (pre-assessment or final rating). The focus of this award is on both the facilities and services that enhance the tourism experience.

This category is open to accommodation experiences that meets a 4 or 4.5 Star Rating Standard in any Star Rating category.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Businesses entering this category are also required to meet accommodation standards specific to the category. This can be demonstrated via the official Star Ratings OR through a pre-assessment rating.

Please check the key dates for the Business and Accommodation Standards deadline.

23

5 Star Luxury Accommodation

This category recognises serviced accommodation that meets the 5 Star Rating Standard (pre-assessment or final rating). The focus of this award is on both the facilities and services that enhance the tourism experience.

This category is open to accommodation experiences that meets a 5 Star Rating Standard in any Star Rating category.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Businesses entering this category are also required to meet accommodation standards specific to the category. This can be demonstrated via the official Star Ratings OR through a pre-assessment rating.

Please check the key dates for the Business and Accommodation Standards deadline.

24

New Tourism Business

This category recognises new tourism businesses that have commenced trading, visitation or service delivery during the qualifying period*. This award recognises excellence in the planning and development of new tourism infrastructure and/or services. Tourism businesses that have commenced a new product or opened new infrastructure need to enter another category most applicable to the business.

*Please refer to the rules and criteria for details on the qualifying period for this award.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

25

Excellence in Food Tourism

This category is open to food producers, providores, tour operators, cooking schools, food attractions, farm gate experiences, farmers markets, trails and other food tourism experiences in the State/Territory, featuring the State/Territory produce as the core component.

> Download questions & criteria

Note: Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

26

Tourism Education and Training

This category is open to individual tourism businesses and tourism education and other registered training providers working to raise professional standards within the tourism industry by delivering tourism training, including online.

Please note: This Award is only offered at the Victorian Tourism Awards level. Winners in this category will not proceed to the Australian Tourism Awards.

> Download questions & criteria

27

Local Government Award for Tourism

This category is open to all local government authorities and recognises excellence in tourism planning, the provision of tourism facilities and services, marketing, event development and management, and the overall contribution made both locally and overall to the Victorian tourism industry.

Please note: This Award is only offered at the Victorian Tourism Awards level. Winners in this category will not proceed to the Australian Tourism Awards.

> Download questions & criteria

28

Excellence in Accessible Tourism

This category is open to Victorian tourism businesses or attractions delivering tourism products or services that are welcoming for people of all abilities. Entrants must demonstrate how they have developed a tourism experience to become more accessible.

Please note: This Award is only offered at the Victorian Tourism Awards level. Winners in this category will not proceed to the Australian Tourism Awards.

> Download questions & criteria

Entrants are required to demonstrate that they meet minimum business standards in order to enter the Tourism Awards. This can be demonstrated via relevant accreditation with the Quality Tourism Framework OR as a part of the business standards question set within their submission.

Please check the key dates for the Business Standards deadline.

29

Outstanding Contribution by an Individual

This award recognises the outstanding contribution by an individual to the Victorian tourism industry.

Please note: This Award is only offered at the Victorian Tourism Awards level. Winners in this category will not proceed to the Australian Tourism Awards.

> Download questions & criteria

30

Outstanding Contribution by Volunteers

This award celebrates the strong, ongoing personal commitment made by volunteers who freely give their time and skill, contributing to the professionalism of our industry and the positive image of tourism in Victoria.

Please note: This Award is only offered at the Victorian Tourism Awards level. Winners in this category will not proceed to the Australian Tourism Awards.

> Download questions & criteria

31

Young Achiever's Award

This award recognises an individual, less than 35 years of age, working in the tourism industry and their contribution to the development of a vibrant and professional tourism industry.

Please note: This Award is only offered at the Victorian Tourism Awards level. Winners in this category will not proceed to the Australian Tourism Awards.

> Download questions & criteria.

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