About the Tourism Awards
For over 35 years the Victorian Tourism Awards have showcased and recognised the state’s leaders in tourism excellence. The Awards encourage businesses to meet and strive to exceed industry standards, and play an integral role in rewarding excellence, innovation, industry professionalism and collaboration.
First established by the Federal Government in 1985, the Australian Tourism Awards are now owned and managed by Australian Tourism Awards Inc.
As a national program, each State and Territory is licensed to run the Awards in the state/territory level. Since 2016, the Victoria Tourism Industry Council has delivered the Awards in Victoria.
At the national level, the program is managed by the Australian Tourism Industry Council (ATIC). Therefore, rules for entry, categories and criteria are set by ATIC for all States and Territories.
The Victorian Tourism Awards are an online entry and site visit based competition. Nearly 200 entries are submitted every year across the 31 categories available in Victoria. By entering the program, businesses and individuals show strong commitment to the pursuit of tourism excellence.
Awards are announced at the industry’s ‘night of nights’, the annual Gala Ceremony, where around 1000 industry stakeholders from across the state gather to celebrate, network and share their success with peers and colleagues.
Winners of categories 1 through to 25 automatically receive entry to compete at the Australian Tourism Awards. Over 200 businesses across the country reach the prestigious status of becoming a national finalist.
Awards for industry, run by industry!
Victoria is known for delivering high quality, memorable visitor experiences, thus it is VTIC’s intention to encourage and support all entrants to ensure that they give themselves the best opportunity to succeed and to shine.
The Victorian Tourism Awards are not only about propelling Victoria’s tourism products and services, but also about strengthening and deepening relationships within the industry.
VTIC aims for this to be a positive and fulfilling experience for all involved, and view the Awards as a chance to unite as an industry and share our stories, knowledge and success with each other.
Our aspirations for the Awards program are:
- Increase Victorian entries each year, given the size and economic value of our industry
- Encourage a high standard of entries, giving operators the best opportunity to succeed at the state level, as well as at the national level
- Increase exposure for the entrants ongoing
- Attract additional partners (sponsors and media partners) providing incentives back to entrants
- Deliver a sustainable program that continues to increase Victoria’s industry standard to visitors
- Position Victoria as the leader of tourism excellence on a national level
The Victoria Tourism Industry Council (VTIC) is the peak body for Victoria’s tourism and events industry and supports the development of a professional, sustainable and commercially prosperous tourism industry through providing high-quality business services and advocacy.
VTIC’s 2000+ member organisations and individuals include attractions, tour operators, local government, local and regional tourism organisations, accommodation providers, adventure and nature-based businesses, event organisers and visitor information centres. This broad range of members provides VTIC with a statewide perspective on all issues affecting the broad visitor industry, as well as a precise understanding of specific local, and sectoral matters and concerns.
VTIC enjoys strong working relationships with a range of corporate partners to deliver the Victorian Tourism Awards.