A judge’s reflections
The pride that entrants showed when they spoke of the contributions that their businesses made to local communities really stood out this year.
Whether it involved an adopted charity that was close to their heart, relative newcomers that immersed themselves into a region across a range of activities, or a business that had given time and energy to help local causes over many years, it all made for inspiring reading.
Then there are the economic contributions – the dollars spent on local tradespeople, buying local goods and produce and the jobs created.
You cannot help but be inspired by the entrants and the role that they are playing in their local communities. Add to that the trend of genuinely embracing sustainability – long gone are the days when initiatives were limited to recycling paper and energy-efficient light globes.
The RACV Victorian Tourism Awards process provides a wonderful opportunity for operators to reflect on some of their broader impacts and be deservedly proud of what they are achieving.