Sponsoring the Awards

A partnership with the RACV Victorian Tourism Awards program represents a unique opportunity to:

  • Gain industry and public profile, whilst supporting Victoria’s world class tourism industry
  • Enjoy a range of benefits and privileges that will increase awareness of your initiatives and contribution to the tourism industry
  • Deliver strong brand positioning and increase brand recognition
  • Be recognised as a leading business working alongside the RACV, Tourism Victoria and VTIC to encourage and celebrate excellence, sustainability, innovation and creativity
  • Connect with other partners within the tourism sector
  • Be synonymous with a strong commitment to the advancement of professional skills and knowledge – tourism excellence
  • Be recognised at the top levels of Government in Victoria

If you would like to discuss sponsoring the Awards, there is a number of different ways you can sponsor the Awards e.g. Cash sponsor for specific categories or product supplier for Award events such as workshops or the gala ceremony.

Each partner receives a range of benefits tailored to their contribution. To discuss becoming a partner, please contact Ian McDougal on (03) 8662 5431 or email imcdougal@vtic.com.au

Our Partners

Platinum Partner


The Royal Automobile Club of Victoria (RACV) Ltd has been a long-term supporter of Victoria’s tourism industry and the platinum partner of Victorian Tourism Awards for over 5 years.

It runs quality lifestyle clubs in Melbourne’s CBD and Healesville, as well as impressive resorts at Cape Schanck, Cobram, Inverloch, Torquay the Gold Coast and Noosa.

Servicing over 2.1 members, it’s commercial products include comprehensive and third party property and motor vehicle insurance, home and contents insurance, boat, caravan and trailer insurance, landlord insurance, farm and business insurance, home security and personal loans.

RACV is a Victorian icon built on servicing members’ needs and funds philanthropic community-based projects and causes through its charitable trust – the RACV Foundation.  RACV also supports community-focused organisations through an active partnership program and has a staff volunteer program.

Gold Partners

Brand Victoria

Visit Victoria brings together the functions of Tourism Victoria’s marketing division, the Victorian Major Events Company and the Melbourne Convention Bureau to form a single, unified organisation dedicated to growing Victoria’s visitor economy through tourism marketing and event acquisition.

The organisation is spearheading a cohesive, new approach to marketing Melbourne and Victoria to attract more visitors and world-class events to the state and consolidate Melbourne and Victoria’s position as a leading global tourism and events destination.

Visit Victoria is proudly sponsoring:

  • Category 1: Major Tourist Attractions
  • Category 16: Tourism Wineries, Distilleries and Breweries
  • Category 25: Excellence in Food Tourism
  • Category 29: Outstanding Contribution by Volunteers
  • Category 30: Young Achievers Award
City of Melbourne

The City of Melbourne as a council, oversees Melbourne’s city centre and eleven suburbs, including Carlton, Docklands and parts of Port Melbourne and South Yarra. As a capital-city council, it also speaks on behalf of Melbourne in local, national and international forums. The City of Melbourne works with other local councils and the State Government of Victoria to ensure that Melbourne is one of the safest, healthiest, and cleanest cities in the world. It supports Melbourne’s position as Australia’s pre-eminent centre for arts and culture, education, dining and shopping.

City of Melbourne is proudly sponsoring:

  • Category 5: Ecotourism
  • Category 8: Specialised Tourism Services
Victorian Chamber logo

The Victorian Chamber of Commerce and Industry is the peak body for employers in Victoria, informing and servicing more than 15,000 members, customers and clients around the State.

The Chamber’s focus is leading business into the future and being the voice for business, representing and championing  its members in a difficult regulatory environment.

The Chamber’s success over more than 160 years is built on consistently providing leadership, information, representation and networking opportunities to businesses across the State.

The Victorian Chamber of Commerce and Industry is proudly sponsoring:

  • Category 11: Major Tour & Transport Operators
  • Category 27: Local Government Award for Tourism

Silver Partners

Adroit Insurance Group Logo

Adroit Insurance are professional insurance brokers that are located throughout Regional and Metropolitan Victoria.

Adroit provides tailored policies for all classes of insurance, specialising in the Tourism and Leisure Industries. In addition, they provide Risk Management advice – the forecasting and evaluation of risks, together with the identification of procedures to avoid or minimise impact.

Adroit has a long tradition of supporting local communities and a strong commitment to providing its clients, expert technical insurance advice.

Adroit Insurance Group is proud sponsor of:

  • Category 22: Deluxe Accommodation

Bright Brewery is a family owned and operated craft brewery, bar and restaurant that has been producing ‘Mountain Crafted’ beers in the spectacular alpine town of Bright, Victoria, since 2006. The region’s beautiful weather and rich natural environment, which promotes active lifestyles, drew the founders to live and brew in Bright. Protecting this environment is important to Bright Brewery both professionally and personally.

Bright Brewery is currently expanding its production capabilities in Bright in order to make more beer for the national market. This new development includes a particular focus on minimising the environmental impact of the beer production in order to protect the mountain lifestyle that visitors and community enjoy.

Overlooking the snow-fed Ovens River, Bright Brewery is one of Bright’s most popular destinations. The family and cycle friendly, all-weather and multi-purpose venue is open daily for lunch and dinner. All beers are brewed on-site, metres away from the 24 tap bar where they are served, along with meals matched to the beers. Drop in for a beer!

Bright Brewery is proud sponsor of:

  • Category 13: Adventure Tourism

Winner of this category will receive a selection of Bright Brewery’s Mountain Crafted beers, along with a Bright Brewery ‘visitor experience package’ including a meal and tour & tasting onsite at Bright Brewery.

Grand Ridge Brewery

Grand Ridge Brewery is one of Australia’s first and most recognised craft breweries. A 100% Australian, family owned company, the brewery is housed in an old butter factory in Mirboo North, a country town in the stunning Victorian Strzelecki Ranges. Grand Ridge use only the highest quality ingredients (spring water, high quality hops, malt and yeast) to produce beers of exceptional flavour and purity.

Grand Ridge is at the top of the list in high quality beers. All the beers are produced to exceptionally high standards of flavour and purity, with no added chemicals or preservatives.  This typically results in a far less severe hangover, if any at all.

At Grand Ridge the quality of the beer is never compromised. The mission at Grand Ridge is always to make the best beer in the world.

Grand Ridge Brewery is proud sponsor of:

  • Category 12: Tour & Transport Operators
Museums Victoria logo

Museums Victoria  is Australia’s largest public museum organisation.

Host of the state museum for Victoria, Museums Victoria are responsible for looking after the State collection of nearly 17 million objects, documents, photographs and specimens.

Museums Victoria undertakes research in the fields of science and humanities, and uses the museum’s collections and expert staff to further what we know about the social and natural history of Victoria and beyond.

Their long-term and temporary exhibitions are core to the cultural and scientific programs for the people of Victoria and visitors from interstate and overseas.

Museums Victoria is proud sponsor of:

  • Category 6: Cultural Tourism
Parks Victoria

Parks Victoria are responsible for managing an expanding and diverse estate covering more than 4 million hectares, or about 17 per cent, of Victoria.  It is their primary responsibility to ensure parks are healthy and resilient for current and future generations. Parks Victoria work in partnership with other government and non-government organisations and community groups such as Traditional Owners, the Department of Environment, Land, Water and Planning, catchment management authorities, private land owners, friends groups, volunteers, licensed tour operators, lessees, research institutes and the broader community.

Parks Victoria is proud sponsor of:

  • Category 9:  Visitor Information Services

PRIME7  investment in regional communities, combined with quality programming and a focus on cost efficiency and technology, have enabled the company to emerge as one of Australia’s most successful regional broadcasters. The company’s revenues are sourced from advertising and the production of commercial advertisements. Sales teams in the metropolitan offices service major national advertisers. In regional areas local sales teams work closely with their local clients, often arranging commercial production and promotional campaigns to support their advertising.

PRIME7 are proudly sponsoring:

  • Category 24: New Tourism Business

*Winners of this category will receive a PRIME7 $5000 advertising package. Hall of Fame winners across any category will also win a $2500 advertising package.

Pizzini Wines is an award-winning, inspiring family-owned winery located in the heart of the King Valley wine region in Victoria’s High Country. Pizzini are considered pioneers and leaders in the production of Italian wine varieties such as Sangiovese and Prosecco in Australia.

The family’s cellar door is one not to be missed. The commitment to excellence in service, design and presentation and product quality is at the forefront of the King Valley wine region being known as the home of the Italian spirit in Australia. Cellar door boasts A tavola! Cooking School, exciting food and wine events and vineyard accommodation.

Pizzini is proud sponsor of:

  • Category 23: Luxury Accommodation
Transport for Victoria Logo


Transport For Victoria is a new transport agency that will coordinate Victoria’s growing transport system and plan for its future. Transport For Victoria brings together the planning, managing and coordinating of Victoria’s transport system and its agencies, and aims to provide a single source for information about our road, train, tram, bus, taxi and freight networks, making it simpler and easier for everyone to get the transport information they need.

Transport For Victoria will also plan for the future of Victoria’s transport system, ensuring it grows as the community, economy and technology changes.

Transport for Victoria is proud sponsor of:

  • Category 3: Major Festivals and Events
Tourism Australia

Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 16 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

Tourism Australia is proud sponsor of:

  • Category 4: Festivals and Events
Town Square

Town Square is a communications agency based in Melbourne who works with a broad range of clients in travel, tourism, property, venue and other destination sectors. Operating since 2004 (and formerly known as OBM Advertising), Town Square provides integrated communications services and assists their clients to identify what success looks like by using strategy to map the best path to reach a desired outcome.

Town Square is the place where ideas are shared broadly, content is consumed collectively and where the things that matter are at the top of the agenda.

Town Square is proud sponsor of:

  • Category 14: Destination Marketing
VIC Parks

The Victorian Caravan Parks Association is run by a Committee of Management which is split into 11 Victorian divisions that protects, promotes and advances the caravan park industry. The Association enables park proprietors in any given area to discuss matters of particular mutual concern to themselves such as promotion of their parks in their own locality and the promotion of tourism to their area. Members of the the Association includes residential parks, tourist parks, annual parks and many which are a mixture of all three.

VIC Parks is proud sponsor of:

  • Category 17: Caravan and Holiday Parks
Victoria University Logo

Victoria University (VU) is one of the few universities in Australia to offer courses in both TAFE and higher education.

Through their strong industry connections and leadership in sport education, VU provides opportunities for every individual to achieve success on their own terms, and prepare them not just for a career, but for life.

Victoria University is proud sponsor of:

  • Category 26: Tourism Education and Training

Webfirm offers the complete spectrum of online marketing services including web design and development, website optimisation, hosting, search and social marketing and e-commerce services.

Over the past 10 years Webfirm have launched over 2,500 stunning websites, helping all types of businesses to improve their online profile.

Webfirm are currently helping over 830 clients succeed online through search engine marketing. Yet website design and search engine marketing are only two of the many services we provide – to support our clients we offer, site evaluation, social media advertising and management, domain registration, site hosting, content management systems, copy writing and more.

Webfirm is proud sponsor of:

  • Category 2: Tourist Attractions

*Winner of this category will receive Webfirm services and products -valued at $3000.

Qantas Logo 2016

QANTAS was founded in the Queensland outback in 1920 and has since grown to be Australia’s largest domestic and international airline.

Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), Qantas is widely regarded as the world’s leading long distance airline and one of the strongest brands in Australia.

The Qantas Group’s main business is the transportation of customers using two complementary airline brands – Qantas and Jetstar. They also operate subsidiary businesses including other airlines, and businesses in specialist markets such as Q Catering.

Qantas is proud sponsor of:

  • Category 7: Aboriginal and Torres Strait Islander Tourism

*Winner of this category will receive $2000AUD prize money. The national winner of this category will receive $25,000AUD.

  • Category 28: Outstanding Contribution by an Individual
William Angliss Institute Logo

William Angliss Institute was established in 1940, and is the specialist training provider for foods, tourism, hospitality and events industries. Offering short courses, certificates, diplomas and bachelor degrees, William Angliss Institute enrols approximately 18,000 students annually.

William Angliss Institute also conducts compliance and industry training with flexible learning solutions and training delivery options to suit the needs of organisations across Australia. Offshore, international partnerships continue to grow with training programs delivered globally.

William Angliss Institute is proud sponsor of:

  • Category 15: Tourism Restaurants and Catering Services

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