Going through the awards criteria is not much different to going through a business planning process. Many operators overlook this process in their day-to-day running of their business.
The awards encourages entrants to undertake this process as a prompt to address key issues, realign the business objectives, business values, positioning and most importantly, where the business is heading in the future. In addition, there is the added bonus of being recognised by industry and consumers as a winner for business excellence.
The main impact should be the business growth, innovation and development opportunities derived through the self-evaluation process. How much impact achieved will vary operator to operator depending on their ability to action the key areas of growth listed in their entry. This could be short or long-term growth.
Winners are quickly recognised by industry as a leader in their field which has a flow-on affect to peers and and off course consumers.
Winners should maximise their win in addition to the natural boost of profile generated through exposure of the Awards program.
Winners should approach their local media and market their business as a winner (using the winner logos) in all communications.
The win provides a competitive edge to future marketing campaigns and onsite promotion.
In summary, entering the RACV Victorian Tourism Awards will achieve the following:
your business internally and against peers and competitors
an accurate overview of your business situation
and improve your business practices
opportunities for business growth
valuable feedback on your current business practices
brand awareness and leverage marketing opportunities
recognition at the gala ceremony from industry
to customers your aspiration and commitment to tourism excellence
the contribution of your team and motivate them to strive for excellence