Going through the awards criteria is not much different to going through a business planning process. Many operators overlook this process in their day-to-day running of their business.
The awards encourages entrants to undertake this process as a prompt to address key issues, realign the business objectives, business values, positioning and most importantly, where the business is heading in the future. In addition, there is the added bonus of being recognised by industry and consumers as a winner for business excellence.
The main impact should be the business growth, innovation and development opportunities derived through the self-evaluation process. How much impact achieved will vary operator to operator depending on their ability to action the key areas of growth listed in their entry. This could be short or long-term growth.
Winners will also begin to be seen as a leader in their field by industry, peers and consumers. Ultimately a winner should expect to achieve a boosted profile which will assist in capturing media opportunities and marketing the business as a winner (using the winner logos) in communications. The win should be highlighted as a competitive edge to future marketing campaigns and onsite promotion.
In summary, entering the RACV Victorian Tourism Awards will achieve the following:
your business internally and against peers and competitors
an accurate overview of your business situation
and improve your business practices
opportunities for business growth
valuable feedback on your current business practices
brand awareness and leverage marketing opportunities
recognition at the gala ceremony from industry
to customers your aspiration and commitment to tourism excellence
the contribution of your team and motivate them to strive for excellence
“I would like to just say how impressed I am with the whole process that the VTIC have established with the Tourism Awards for Victoria. As a new entrant and only 12 months in business, I would have to state how rewarding and instrumental participating in the RACV Victorian Tourism Awards has been for Grampians Helicopters. Not only did it force me, as a business owner to apply lateral and critical thinking to my business processes and dealings but it allowed for the opportunity to have great mentoring from people who are not emotionally attached to the business. Additionally, the effort from the judges who visit/read the application and provide feedback is also very valuable and I know I have already been able to make improvements to our business that has led to further success based on these comments.
I can highly recommend that any business consider entering in 2017 to do so, as it is so much more than just an award.”
Justine & Justin, Grampians Helicopters/Grampians Wine Tours
2016 Silver Winner – New Tourism Business
“Congratulations to you and your team for organising one of the best award nights I’ve attended. Tommy Little was great, as was the timing of the awards. Crown is a great venue and I hope the awards are there to stay! Well done! “
Elizabeth Curtain, Visitor Information Centres Coordinator, Tourism Geelong & the Bellarine
2016 Silver Winner – Visitor Information Services
“Thanks Michael, Great night last Thursday. Actually, the whole experience was enlightening. Totally chuffed that we scored a Guernsey.”
Sandra, Bay Fish N Trips
2016 Finalist – Tour & Transport Operators