2015 RACV Victorian Tourism Awards

About the Awards 

This year marks 31 years of the Victorian Tourism Awards (VTA) program.  The VTA's are a year long program and a core part of Victoria's Tourism Excellence program.

The success of the awards over many years has been due to the hard work of the awards team, mentors, judges, the support of sponsors and the active participation of our industry partners, in particular the Victoria Tourism Industry Council (VTIC).

After detailed consideration, the Tourism Victoria Board and Minister have approved that VTIC will assume management of the VTA for the next three years, commencing February 2015.

Tourism Victoria has worked closely with VTIC over the years to deliver various elements of the program.  VTIC as has been the case in the past, will draw on support from industry asociations, sponsors as well as judges, mentors and regional project managers to deliver the awards program.

VTIC's strong industry connections means they are well placed to effectively manage the Victorian Tourism Awrds.  Over the past decade almost all states have moved to the model of management of the awrds program being the responsibility of  their state based industry councils.

Tourism Victoria is currently working with VTIC to transition the program and will support the program as a major sponsor for the next three years.

Jeremy Johnson, Chairman and Dianne Smith, CEO VTIC, are both delighted that VTIC is assuming management of the VTA program in 2015 and beyond.  VTIC is committed to building on the work they've done to date, taking the program to new levels.

For details relating to this years VTA program, please contact Michael (Mike) Hamilton at VTIC on 8662 5130 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

2015 Summary of Changes

-  Wording of questions has changed in all categories

-  Point allocation modifications

-  Category name changes and descriptors:

Cultural Tourism (Heritage and Cultural Tourism)

Aboriginal & Torres Strait Islander Tourism (Indigenous Tourism)

Business Event Venue (Business Tourism)

Caravan & Holiday Parks (Tourist and Caravan Parks)

New category – Self Contained Accommodation

Tourism Training & Education, Local Government Award for Tourism and Backpacker Accommodation categories are no longer judged as National categories.  However, the gold medallist of each of these categories for each State or Territory will be acknolwedged at the Australian Tourism Awards Gala Ceremony.

‘The Victorian Tourism Awards represent an industry framework for peer recognition which fosters a culture for business development excellence and innovation'.

The VTA have assisted the Victorian Tourism Industry for 31 years in striving for excellence. During this period, more than 3,500 businesses have entered the Awards and have benefited through thorough examination of their business practice, with many recognised as winners at a national level. 

The VTA are highly reflective of the state of the Victorian tourism industry. The Awards act as a development opportunity in the skills training and professionalism and play an integral role in encouraging and rewarding excellence, innovation and commitment in the industry.    

The awards help to raise standards through a structured submission process of self-assessment through the preparation of a written document which is then reviewed by industry peers who respond carefully to defined national criteria. The Awards process culminates in a night that recognises and promotes outstanding achievement by those at the heart of the industry.  

The VTA Gala Ceremony is a key communication platform as it has become the one time each year that more than 1,000 stakeholders assemble from across the State. A successful Awards program and gala event translates into business success and a solid group of professional and committed businesses.  

The program enjoys the support of the Minister for Tourism and the industry’s peak bodies. The VTA is arguably the most successful single gathering of the tourism and allied industries in Victoria, bringing together the key industry associations, operators, suppliers and state government stakeholders. 

Competitive Advantages and Benefits

The recognition and rewarding of quality and innovative businesses translates into a number of competitive advantages and benefits. These include, but are not limited to:

  • Winning awards highlights to your visitors that you are a professional, trusted and benchmarked business which will help you stand in the marketplace;
  • This awards program is the most widely recognised tourism awards program in the country and is backed by Tourism Victoria, Victoria Tourism Industry Council, RACV and Tourism Australia;
  • Increase your brand awareness and generate marketing opportunities which will lead to sales and increased revenue;
  • Gain exposure to influential and valuable networks which can open up new business opportunities;
  • The opportunity to benchmark your business against peers and competitors;
  • The submission and site visit questions have been designed to help develop your annual business plan.  Your entry provides you with an accurate record and overview of your business each year;
  • All entries will receive a site visit by a judge and receive feedback after the awards;
  • Winners will be identified as the outstanding tourism business in their particular category and gain recognition in front of the industry at the ceremony which are then published state wide; and
  • Winners will become automatic finalists in the Qantas Australian Tourism Awards and gain recognition for excellence in the industry on a national state.


Last Updated on Thursday, 23 April 2015 14:07