Name: Sarah Seddon

Role: Judge

Experienced marketing professional.

Engaged. Passionate. Committed. Connected.

From a strategic marketing communications background, Sarah Seddon has more than 25 years of hospitality, events and tourism experience ranging from five-star city and convention hotels to iconic Melbourne venues, major events and tourism organisations.
Sarah serves on a number industry boards including:

• Chairperson and Director of Destination Melbourne Limited             ( December 2005- present)
• Editorial Advisory board of MICENET magazine ( February 2006- present)

Sarah also has a keen interest in China and is currently learning Mandarin Chinese at Confucius Institute Melbourne University.

This is Sarah’s first year on the judging panel.

Sarah Seddon