Mark Challis

Chief Executive Officer, Yarra Valley & The Dandenongs Marketing

mark-challis-photo-v3Mark commenced his tourism and hospitality career at Ansett Australia as a corporate sales representative, he then moved to a product development role with flag International where he developed and launched Australia's first frequent guest program in conjunction with the InnClub.

From Flag Mark was contracted by Tony Quint and associates as a consumer research project director. His clients included; National Australia Bank, Pioneer Electronics, Diners Club, Ansett and Federal hotels. Moving back into tourism and hospitality he was appointed National Conference Sales Manager with Hilton Hotels based in Melbourne.

Mark was then appointed Marketing Manager with the Federal Hotel Group in Tasmania in this role he played a pivotal role in reinvigorating Wrest Point ahead of 30th birthday celebrations including a new waterfront precinct development and marketing approach. He also developed a group marketing approach and structure to support a range of infrastructure acquisitions including Gordon River Cruises, the West Coast Wilderness Railway and Frecinet Lodge.

Over the past 4 years Mark has run his own marketing consultancy his clients included; Tourism Tasmania, Book Australia, TDR V8 Supercar team, Tourism Council Tasmania, Hobart city council and the Solis Greg Norman golf development - projects included the development of a 10 year plan for tourism in Tasmania and a review of tourism accreditation.

He holds a Marketing Degree is an Associate Fellow of the Australian Marketing Institute and a Certified Practicing Marketer (CPM). He has contributed to many tourism related advisory committees and chaired 2 tourism regions; he is a Victorian tourism awards judge.

Mark has a unique and valuable blend of tourism, hospitality and venue knowledge combined with both corporate and consulting marketing experience.  Mark's previous position was Director of Marketing, Art Series Hotel Group. 

Last Updated on Monday, 10 May 2010 10:00