Name: Helen Charles

Role: Judge

Helen has had an exciting international career spanning over 20 years in the tourism industry.  She started her career as a travel agent in the UK and soon discovered her passion for destination management and tour operations.  Amongst her tour planning experience, she has led groups in China, India and on the Trans Mongolian from Beijing to St Petersburg.  In 2007 Helen took up an appointment as general manager of Intrepid Travel India and was based in New Delhi for 2 years.  During this time, she was an active member of the Australian, New Zealand and India Business Network (ANZIBA), and managed a local of team of office staff and tour leaders.

Helen has plenty of skills and experience in the field of Destination Management.  During her time in Canada, Helen worked closely with Tourism Vancouver and many local destination marketing organisations.  As sales manager for the Rocky Mountaineer, she played a key role in expanding the group’s product and making it specific to international markets.  She joined the Canadian Tourism Commission’s mission to India in 2012 to promote Canada as a destination to the Indian market.  Using her experience of the Indian Market, she set up a cross-Canada inbound program, specifically designed for the Indian travellers.

Currently Helen runs the tourism / ticketing program for the RACV.  Working with more than 200 domestic partners she promotes attractions, shows, events and theme parks across Australia to RACV members.  Helen is passionate about the importance of working together to promote tourism and is delighted to have the opportunity to be on the judging panel for the first time this year.

Helen Charles