Name: Alva Hemming

Role: Judge

Alva Hemming is an experienced tourism marketing and industry development professional with expertise in regional and international marketing. In early 2017, Alva was appointed as Marketing Manager for Go Beyond Melbourne, a new touring alliance developed by Visit Victoria and four participating regions. In this role, Alva has developed essential trade marketing materials, strengthened relationships for regions with international travel trade and represented Go Beyond Melbourne in several trade missions both in Australia and overseas.

Alva has worked in all sectors of the tourism industry including: The World Travel and Tourism Council, Hotel Inter.Continental, Latrobe University, local government, regional tourism organisations and cross regional touring routes. For the past three years, Alva has been appointed as a judge for the RACV Victorian Tourism Awards.

Alva was responsible for creating Mornington Peninsula Tourism from a fledgling alliance of a few tourism businesses into an award winning peak regional tourism organisation, recognised internationally for best practice. In 2015, after 17 years with Mornington Peninsula Tourism, Alva launched her own consultancy working with a portfolio of tourism businesses in product development, marketing strategy, PR, international marketing, research, digital marketing.

Alva has expertise in industry development, new tourism product development, market research, strategy, design, sales and tourism training. Above all, she is passionate about regional tourism and creating strategic alliances and ‘bundling’ regional product to tap new and developing markets.