Categories & Criteria

Entrants are encouraged to enter the category that best reflects their core business.

The Specialised Tourism Services category is for entrants that are unable to meet the criteria of other categories. Entrants in this category are not permitted to enter any other additional categories.

Winners of categories 1 through to 25 are automatically judged at the Australian Tourism Awards for a chance to be recognised as the best in the country.

Categories and criteria is set by the Australian Tourism Industry Council (ATIC) on behalf of all states and territories.

Entrants may enter more than one category,  however may only enter one submission in any one of the following group of categories:

  • Attractions – either category 1 or 2;
  • Festivals & Events – either category 3 or 4;
  • Tour and/or Transport Operators – either category 11 or 12;
  • Accommodation – either category 17, 18, 19, 20, 21, 22 or 23

01

Major Tourist Attractions

This category recognises natural or built tourist attractions that attract amongst the highest visitor numbers during the qualifying period for Victoria. Find out More

Supported by

Brand Victoria

02

Tourist Attractions

This category recognizes natural or built tourist attractions that attract significant visitor numbers during the qualifying period for Victoria. Find out More

Supported by:

Webfirm Logo

03

Major Festivals and Events

This category recognises festivals, events and exhibitions that attract over 50,000 visitors ,enhance the profile and appeal of the destination in which they are held and create substantial economic impact for the destination. Find out More

Supported by

Transport for Victoria Logo

04

Festivals & Events

This category recognises festivals, events and exhibitions that attract fewer than 50,000 visitors, enhance the profile and appeal of the destination in which they are held and create a significant economic impact for the destination. Find out More

Supported by:

Tourism Australia logo

05

Ecotourism

This category recognises ecologically sustainable tourism with a primary focus on experiencing natural areas that foster environmental and cultural understanding, appreciation and conservation. Find out More

Supported By

SkyBus Logo

06

Cultural Tourism

This category recognises tourism operations that foster a greater understanding and appreciation of authentic culture, history, heritage and/or the arts. Find out More

Supported by

Museums Victoria logo

07

Qantas Award for Aboriginal & Torres Strait Islander Tourism

This category recognises tourism operations that demonstrate authenticity and integrity in foster in greater understanding of Aboriginal and Torres Strait Islander culture, history and traditions. Find out More

Supported by:

QANTAS

08

Specialised Tourism Services

This category recognises the outstanding delivery of specialised tourism services that enhance the visitor experience and integrate with other tourism products. Find out More

Supported by

City of Melbourne

09

Visitor Information Services

This category recognises the consistent delivery of high quality and face to face information services to the visitor. It is open to Visitor Information Centres/Tourist Offices, Local Tourist Associations and Regional Tourism Organisations. Find out More

Supported by

Parks Victoria

10

Business Event Venues

This category recognises venues who provide high quality facilities specifically designed for business events e.g. meetings, incentives, conferences and exhibitions. Find out More

Supported by

City of Melbourne

11

Major Tour & Transport Operators

This category recognises a major contribution to tourism through the combined provision of touring and transport services. It is open to businesses with 15 or more annual full time equivalent employees. Find out More

Supported By

Victorian Chamber logo

12

Tour & Transport Operators

This category recognises a significant contribution to tourism through the combined provision of touring and transport services. It is open to businesses with fewer than 15 annual full time equivalent employees. Find out More

Supported by

Grand Ridge Brewery

13

Adventure Tourism

This category recognises out door adventure tourism experiences that involve visitor participation and a personal challenge. Find out More

Supported by

Bright Brewery

14

Destination Marketing

This category recognises creativity and innovation in fully integrated destination marketing activities.This category is open to Regional Tourism Organisations, Local Tourist Associations,Visitor Information Centres, local government and organisations that are marketing on behalf of a destination. Find out More

Supported by

Town Square

15

Tourism Restaurants & Catering Services

This category is open to all restaurants and catering services offering a tourism experience and/or servicing the tourism industry. It is not a food award but does recognise a significant contribution to tourism through the provision of food and beverage. Entry is open–but not limited to–hotel or stand-alone restaurants,event caterers,pubs and cafés. Find out More

Supported by:
William Angliss Institute Logo

16

Tourism Wineries, Distilleries & Breweries

This category recognises wineries, distilleries and boutique breweries that offer a cellar door experience and create a significant contribution to tourism. Find out More

Supported by

Brand Victoria

17

Caravan & Holiday Parks

This category recognises excellence in caravan or holiday parks that offer cabin and tenting accommodation and enhance the tourism experience in the destination. Find out More

Supported by

VIC Parks

18

Hosted Accommodation

This category is open to owner/operator accommodation providers offering a high degree of personal contact with guests.Entry is open–but not limited to–bed&breakfast,farm stay, cottage or other intimate, boutique, colonial or heritage accommodation. Find out More

Supported by:

LindenDerry at Red Hill

19

Unique Accommodation

This category is open to properties developed around unconventional accommodation infrastructure.The focus of this award is on the uniqueness of the tourism experience.Entry is open–but not limited to– tented holidays, houseboats, tree houses, underground accommodation and yacht charters. Find out More

20

Self Contained Accommodation

This category recognises a single self-contained property offering guests the freedom of self-sufficiency.  For companies that are managing groups of properties it is recommended they focus on one of their properties or enter Specialised Tourism Services. Find out More

21

Standard Accommodation

This category is open – but not limited to – motels, hotels, self-catering, cabins, backpackers and pub accommodation. The focus of this award is on both the facilities and services that enhance the tourism experience. Find out More

22

Deluxe Accommodation

This category is open to properties who achieve a deluxe guest experience which includes a wide range of facilities and superior design qualities, typically complemented by service standards that reflect the varied and discerning needs of the guest. Find out More

Supported by:

Adroit Insurance Group Logo

23

Luxury Accommodation

This category is open to properties that typify luxury across all areas of operation. Guests should enjoy an extensive range of facilities and comprehensive or highly personalised service relevant to the accommodation type.Properties at this level will display excellent design quality and attention to detail. Find out More

Supported by:

24

New Tourism Business

This category recognises new tourism businesses that have commenced trading, visitation or service delivery during the qualifying period. This award recognises excellence in the planning and development of new tourism infrastructure and/or services. Existing tourism businesses that have commenced a new product or opened new infrastructure need to enter another category most applicable to the business. Find out More

Supported by

PRIME7

25

Excellence in Food Tourism

This category is open to food producers, providers, tour operators, cooking schools, food attractions, farm gate experiences, farmers markets, trails and other food tourism experiences in Victoria, featuring Victorian produce as the core component. This submission is limited to 21 pages. Find out More

Supported by

 

Brand Victoria

26

Tourism Education and Training

This category is open to individual tourism businesses and tourism education and other registered training providers working to raise professional standards within the tourism industry by delivering tourism training, including online. Find out More

Supported by

Victoria University Logo

27

Local Government Award for Tourism

This category is open to all local government authorities and recognises excellence in tourism planning, the provision of tourism facilities and services, marketing, event development and management, and the overall contribution made both locally and overall to their State/Territory’s tourism industry. Find out More

Supported by

Victorian Chamber logo

28

Outstanding Contribution by an Individual

This award recognises the outstanding contribution by an individual to the Victorian tourism industry. Find out More

Supported by

QANTAS

29

Outstanding Contribution by Volunteers

This award celebrates the strong, ongoing personal commitment made by volunteers who freely give their time and skill, contributing to the professionalism of our industry and the positive image of tourism in Victoria. Find out More

30

Young Achievers Award

This award recognises an individual, less than 35 years of age, working in the tourism industry and their contribution to the development of a vibrant and professional tourism industry. Find out More

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