RACV teamed up with Tourism Victoria to create the Victoria 101 campaign to encourage Victorian’s to vote for their favourite tourism experience and get out and explore Victoria. The centrepiece of the four month campaign was a dedicated interactive live website which allowed voters to follow the progress of their favourite tourism experiences, add their comments, nominate tourism attractions and encourage others to vote for them. When voting results were announced in a one hour television special watched by 300,000 people, there were more than 100,000 unique visitors to the site, 22,000 votes and over 500 extra tourism experiences nominated.

Website: www.101victoria.com.au/must-do/