L’Oréal Melbourne Fashion Festival (LMFF) is dedicated to creating the most inspiring, innovative and spectacular annual fashion event in Australia. LMFF promotes Victoria as a centre of fashion and style, stimulates ideas, and highlights trends in design, innovation, business and the arts. LMFF’s unique offering makes it a leading consumer and retail fashion event, promoting Melbourne’s iconic status locally, nationally and globally as a hub of creativity. LMFF has a proven record of generating millions of dollars in associated business activity. LMFF has attracted significant visitors to Victoria generating greater awareness of the State’s offerings, boosting retail sales and creating excitement and fervour.

Website: www.lmff.com.au